The three different auction methods were arranged in order. In fact, there were a lot of clear objectives in this.
The first stage of the auction was for necessities. Even if these things were second-hand, they had high practical value. As long as the price was not too excessive, people could accept them.
However, the auction rule was to snatch the item. Whoever raised their hand first would own it. This method of snatching the item would greatly stimulate people's unnecessary impulses. It was possible that they did not even think about whether they needed the item or not. In such an atmosphere, they rashly raised their hand.
Except for the first person who raised his hand successfully, the others would all fail. This also gave people a subconscious idea that if they liked something, they must raise their hand first.
The second stage of the auction was to hint to the people who had the money to participate in the auction. Through facts, they could tell them the approximate price of a second-hand item to be reasonable.
Everyone would have a calculation in their mind. When the concept of a reasonable price between 50% and 70% was deeply ingrained in their minds, they would have a rough idea of how much a second-hand item should be sold for.
Look, with the help of the activated impulse to spend and the clarity of the price position, the third stage of the auction became a different focus.
Lynch did not need to arrange for people to tell them. They had already begun to have some estimates of these items in their minds. Even if they did not want to buy them, they would still have an estimate. This was a real-time habitual thinking behavior.
When the price of a product fell below a certain range, a valve would be opened. The impulse to spend would continue to rise in the face of a profit that was far higher than expected.
Indeed, this auction was actually similar to the second stage of the auction. In the first stage, as long as one person bid and no one else bid, a house might be sold for ten yuan.
The third stage was the same. As long as everyone held back, the price of the item would eventually drop to one yuan. Then, everyone would fight for this opportunity.
However, the complexity of human nature was that it was difficult to predict. There was also selfishness. This was also the core of Lynch's second-hand item auction — selfishness.
When the price was in line with people's expectations, people would begin to panic and start to feel uneasy. They would be afraid that someone would suddenly raise their hand to buy the item. They would become hesitant.
During this process, if someone raised their hand to let them fail to snatch the item, they would subconsciously increase their estimate of the final price of the item. An increase of about five percent was a reasonable value.
More importantly, the items in the third stage of the auction were all brand new items that no one had used before. This further stimulated people's desire to buy these items that might not be of much use.
Under the guidance of the two stages of the auction, the third stage was the stage where the real profits would be made. They were all flashy items that were difficult to sell in the real second-hand trade. However, they would become popular items here and now.
After the first item was sold, the second item was quickly sold as well. The price range was slightly higher than the first item's. Most of the items after that were sold for more than 50% of the time.
Except for a very small number of products that were indeed of little significance and were only sold when the price dropped to more than 30%, the rest remained at around 55% to 60%.
Seeing this, Lynch knew that his auction was a success. The huge amount of money and sales would attract the attention of the whole society. Even if he did not spend any effort to promote the auction, there would still be a sea of people at the auction next Saturday.
Curiosity was a characteristic of intelligent creatures. Those people would want to see for themselves what kind of auction could make people go crazy.
The auction was originally planned to end at six in the evening, but it was delayed until seven in the evening. The sky in the Sabin Federation during daylight saving time was slightly later. Of course, to ensure that people could see the items clearly, Lynch still borrowed some high-powered lights from the warehouse management company.
The host only worked for a short while under the illumination of the lights. Tears streamed down his face. Fortunately, he gritted his teeth and persevered until the end. For this, Lynch gave him an extra two hundred yuan as compensation for the delay.
After a thousand belts were collected, the auction was considered to have ended successfully.
The scene was handed over to the warehouse management company to clean up. They were paid to provide professional services. Lynch brought everyone back to his office.
Vivian was also there today. She was not alone. There were two accountants, one male and one female, who were about the same age as her. They calculated all the sales for the day.
In just one afternoon, they had sold more than four hundred and ninety thousand second-hand items, which was close to five hundred thousand. This number shocked everyone. They never thought that second-hand items could create such a huge economic value.
Lynch just nodded calmly. It was a pity that it did not exceed five hundred thousand, but overall, he was satisfied.
He coughed softly, and everyone's eyes suddenly focused on him. He knew the burning thoughts behind those eyes. He did not want to keep them in suspense. He said directly, "It was a very successful day. I won't say anything else. Next, it's time to split the money."
He flipped through some forms in his hand. "We'll set up an office emergency fund. In the future, all the change will be added to this fund to deal with emergencies …"
Everyone benefited from this, so no one objected. It was considered to be approved.
"Four hundred and ninety thousand. After deducting 10% of the management fee, we still have four hundred and forty-one thousand dollars. How much did we pay when we brought this batch of goods here?"
Lynch looked at Vivian. In fact, it was also on the form, but he needed someone to say it out loud, and it was not him who said it.
Vivian quickly reported a number. "Three hundred and twenty-two thousand, four hundred and seventy-nine dollars and fifty cents."
Lynch nodded. "After deducting the cost, we made a profit …" He frowned and calculated. "About one hundred and twenty thousand dollars. Then we'll split it in half. You'll get about sixty thousand dollars in dividends today, gentlemen!"
The young men suddenly became excited. Lynch smiled and asked Vivian to prepare the bills for these people and then split the money.
Richard and all the young men, including Wood, finally felt the reason why Richard advocated Lynch like a charlatan. He was really a legend, a legend who could create miracles of wealth.
There were seventeen people here. Sixty thousand dollars. Even if it was divided equally, each of them would get a few thousand dollars.
If they worked in an ordinary factory or some other enterprise, it might take them a year to earn this much money. However, they had only joined Lynch's team for a little more than a week, and they had already earned the same amount of money that others could only earn if they did not eat or drink for a year.
This huge surprise, along with a sense of uncertainty, made all of their faces turn red. They excitedly discussed some of the things that happened at the auction today, while Lin Qi sat on the side and watched.
About ten minutes later, Vivian handed the form to Lynch. Lynch thanked them for their hard work and asked them to wait for a while. He would treat them to a good meal later.
Lynch took a glance at the form and slightly smiled. He showed the form to the others.
Before seeing this form, everyone thought that the sales champion would be Wood. After all, he sold a house. Some people thought it should be Richard. He encouraged a lot of people to buy big things.
But what everyone didn't expect was that the sales champion of this issue was actually those children. Their presence here was so weak that it was almost non-existent.
Including the children themselves, they couldn't believe this form. They didn't actually do anything. They just distributed the flyers.
They didn't encourage customers to scramble for the auction like Richard, and they didn't have Wood's good luck. But how did they become the sales champion?
Lynch knew the answer. This was even his own plan, but he needed these people to think about it themselves. Only when they thought about it themselves, they would firmly believe that it was the truth.
= = =
Recently, there have always been people who say that the price of goods is unreasonable. I don't think we should bring the current consumption standards into another era.
Once upon a time, when a worker's salary was only 32 yuan and a radio cost 200 yuan, people still scrambled to buy it.
Once upon a time, when a worker's salary was only 60 yuan, a TV needed them to not eat or drink for three years to afford it, but people still saved money to buy it.
Once upon a time, the small umbrellas issued by the unit not only had no oil, but also a box of talc powder. After using it, it could be washed and dried, wrapped in talc powder, and then used again.
Around 1990, the average salary was only one or two hundred yuan. I went to a certain place and a boxed lunch cost 15 yuan. People worked for ten boxed lunches a month. Why didn't anyone stand up and say that it was unreasonable?
Don't use an era with rich materials, advanced technology and productivity to replace it with an era that was completely different from now.