"Great advertisement!"
Looking at the picture on the TV screen, Ms. Trish nodded with satisfaction.
There were two reasons for her satisfaction. On the one hand, in this series of advertisements, the only two roles that appeared were female.
This was in line with the core of the current feminist movement – what men can do, women can do, and do better.
In the past, the core actors in TV advertisements were all men. Now there were also women, but the number was relatively small, and the role of women in advertisements was not as important as men.
This was normal. The feminist movement had been going on for a long time. The highest salary that top male stars in Lardee could get had risen to 400,000 yuan, but female stars could not get more than 300,000 yuan.
Women's rights organizations had protested against this, saying that it was discriminatory and unfair to female actors.
There were also two female stars who were keen on various activities who participated in this event, and in front of the media, they called on the production company of Lardee to give women the same status as men in terms of salary as soon as possible.
Then these two female stars did not have a movie until now, and even adult movies were not willing to find them. These two had completely lost their value and future.
In this case, it was even more impossible for the female stars of Lardee to stand with the feminist organization. In the end, they could only gradually calm down, and then no one mentioned it again.
However, this campaign was not without benefits. At least when the production company and investors chose the script, they would consider adding more female characters to cater to the needs of some "iron women".
The market for female viewers was also very large, and they needed to take into account this demand.
A beautiful advertisement shot by a big company, the content was positive, and only performed by women. If this was not a victory for the feminist movement, what else could it be?
This showed that in the struggle for gender equality over the years, everyone's efforts were not without reward. The relatively equal society we saw today was the best result of everyone's efforts.
Another aspect was the content of the advertisement. Competition, struggle, this spirit was often stereotyped as only appearing in men.
This was a type of discrimination that had always existed, and it still existed today.
The women's professional sports started by Lynch three years ago had developed to some extent, but it was still difficult to get people's attention.
The Transport Association wasn't willing to pay too much broadcasting fees, which made it very difficult for the club to operate.
In the Federation, if a professional sports club wanted to develop healthily, it could not do without the help and support of the Federation Games.
Broadcasting fees, financial subsidies, competition subsidies … If a club didn't want to have too many big stars as members, or didn't want to manage too many projects, they could rely on these alone to maintain a healthy operation.
The role of the League Games was very important. Ms. Trish was very concerned about it at first. She really contacted the national women's rights organization, wanting to make this matter bigger.
However, the problem was that no matter how good his idea was, he couldn't do it without money.
The annual maintenance cost of a club could range from a few hundred thousand to a few million. If she wanted to make it big, she needed someone to spend money. However, some people spent money not for sports, but for athletes.
Therefore, the development of women's professional sports was still very slow.
If these advertisements could change the situation a little, it would be great for Ms. Tracy.
Of course, she had her doubts.
"Recently, some organizations concerned about the health of social groups believe that tobacco is harmful to the human body …"
The question of whether tobacco was harmful or not had always been contradictory, and it was difficult to have a clear answer.
There was someone in his twenties or thirties who was dying of lung disease. Among the bad habits he listed in his life, the only one that was related to lung disease was smoking.
However, there were also people who started smoking in their teens and persisted in smoking a pack of cigarettes a day until they were in their eighties. Other than the occasional cough, there didn't seem to be too much of a problem.
Before it was 100% certain that smoking was closely related to lung disease, there were many such discussions in society.
No one could convince the other. They all had evidence that they thought was perfect.
Lynch took out a pack of cigarettes and lit one. "Look, I smoke too. I've never worried about these problems. You know, I'm actually very afraid of death, more than anyone else, but I still smoke."
He took another puff and flicked the ash. "There are many things that were once thought to be harmful to people's health, such as those chemical compounds."
This was also one of the most mainstream views now. The people who started this view were those who advocated primitivism.
They believed that only natural things produced from nature were suitable for humans, and those chemically synthesized could only cause serious harm to humans.
Not only in this regard, but they also did not advocate industrialization. Some even asked some local governments to disband local industrial zones and ban any form of industrial production as if their brains had been kicked by a cow …
Well, anyone could see that these people were not only crazy, but their brains were also not good. However, there were always some people who felt that they were right and had concerns about the various chemicals in their mouths.
Some people commented on their practice — many drugs had chemical compounds. They should really eat horse dung to treat their illness. It was purely natural.
Listening to Lynch's explanation, Ms. Trish finally nodded and agreed with this view.
She didn't really care about these things. She just wanted to participate in politics. Now all her business was just a springboard.
"What do you want me to do?"
She finally asked.
Lynch put out the cigarette in the ashtray. "Do you smoke?"
"Occasionally!"
Ms. Trish was born in a traditional family. Otherwise, her uncle would not have become a priest. Before becoming a priest, no one knew if they would have the chance to become a priest, and then become a bishop or even a patriarch or other clergy.
In such a family, a woman smoking would be regarded as a very serious act of rebellion.
When she was a teenager, she went to a church girls' school. The nuns were stricter. They would even use a wooden board to whip the butt of a girl who violated the rules in front of the whole school.
Under layers of heavy pressure, she did not learn those bad habits. This also proved that a strict management system could play a positive role in promoting the growth of children.
But now, she sometimes needed to smoke. That was to cater to social occasions.
"Very good. If you need to smoke, I hope you can smoke all the time. I will send some to you later."
"In addition, I will donate a sum of money. It's not too much, about six hundred thousand, to set up a club …"
Ms. Trish's eyes lit up. Now, various departments of the Federation government were setting up clubs. This kind of private small place was very unifying.
More importantly, whether there was a club could reflect the status of a non-profit organization in society.
Just look at the workers' union. They had many clubs. Every city and even some neighborhoods had their own clubs.
There was more than one organization that paid attention to workers in the country. Why was the workers' union the only one that had such a scale today?
In fact, this had a very direct relationship with their club. Fried chicken, beer, slogans, these were their magic weapons.
Ms. Trish also wanted to do it. It was easy to set up, but not easy to maintain. She needed money.
She deliberated and said, "It's easy to set up a club, but maintaining it … is not that simple."
Lynch understood what she meant. "I will also pay a part of the follow-up money. I only have one request for this club, and that is to make it as high-end as possible."
"Only the elites of the middle class are qualified to enter this club. The real target is the upper class. As long as you can do this, it is not difficult to rely on this club to make a profit."
"In the end, this club will not only not use a lot of your money, but it can also bring you considerable benefits."
Ms. Trish's eyes lit up even more. "You know, I don't know much about business. You have to help me."
"Of course, I will definitely help you."
Lynch nodded. "When the time comes, I will let Catherine be in charge of some simple things."
This was an exchange of interests. Ms. Trish nodded. "No problem."
Most of the clubs in the Federation relied on donations for support. This was also the most stupid thing about them.
In fact, the club could do a lot of things. It was actually the manifestation of a "social circle" culture.
Many people wanted to squeeze into the upper class circle. For this, they could pay a price that ordinary people could not imagine. However, if they were told that as long as they entered a club, it was equivalent to stepping into the upper class, would they be willing?
Of course, they would be willing. They would be very generous for such an opportunity and to know more people in the upper class.
Even without these people, some commercial recommendations could earn a lot of money.
For example, this female club would open a salon with the theme of fashion design. They would talk about fashion design and then let those big-name designers and luxury brands bid.
Whoever offered the most would be invited. That way, they would be able to directly promote their products among the upper-class ladies.
There were many ways like this, and it would not be objectionable. However, at this time, people did not seem to have discovered this.
Or rather, they had discovered it, but did not know how to make money.
When it came to making money, Lynch was an expert.
After the two of them discussed some details, Ms. Trish went back to prepare. Lynch also needed to prepare.
Once the advertisement went on the market, people would not be able to buy the goods. It would definitely boil over, and good things would become bad.
Therefore, before that, he had to think of a way to solve these problems. At the same time, he had to let people see the changes and determination at every moment.