The first of October, it was a very memorable day for Xu Yi, but for the people of Sines, it wasn't a special day.
Even in the Lampari Kingdom, the first of October wasn't anything special.
Only in Banta City would the first of October be a bit different from normal.
Because on this day, it was the day of the Banta City bicycle race.
Other than last year when the Lampari Kingdom fell into civil strife and the race was canceled, since the New Flyer proposed this race four years ago, the first of April and the first of October were the busiest days of the year in Banta City.
After a long time, it had even become an important festival for the people of Banta City.
Especially this year's autumn bicycle race. Because of the cooperation between Banta City's City Lord Manor and the Frestech Chamber of Commerce, they had advertised it a month ahead of time in the Lampuri Kingdom and the surrounding countries. As the race approached, there were countless people who wanted to participate in it that had flocked to the city.
There were even people who rode their bicycles from places that were at least eight hundred kilometers away to come here.
After the « Banta Times » reported this matter, it ignited everyone's passion for participating. It made the number of people participating in the bicycle race reach a new high, far surpassing the previous races.
On the day before the competition, which was also the registration deadline, the final tally of the number of people who had signed up for the competition actually exceeded 60,000.
Of course, the reason why there were so many people signing up, other than the Banta City City Lord Manor and the New Flyer's good advertising, there was another important reason. It was that the prize money for this race was much higher than before.
According to the prize money announced by the New Flyer a month ahead of time, as well as the tradition of the previous races, as long as one placed in the top one hundred, they would receive a cash prize.
But this time the New Flyer had greatly increased the prize.
Fifty first to one hundred first, each person would receive a hundred gold coins.
Eleventh to fiftieth, each person would receive three hundred gold coins.
Fourth to tenth, each person would receive five hundred gold coins.
Third place would receive a thousand gold coins.
Second place would receive two thousand gold coins.
And the champion would receive a shocking five thousand gold coins!
When the various newspapers announced the Frestech Chamber of Commerce's rewards, it created an uproar in every place.
The champion would be rewarded with five thousand gold coins!
If he could win the championship, he wouldn't have to worry about money for the rest of his life!
Even if he couldn't become the champion, the runner-up would still receive two thousand gold coins, which was also a shocking amount of wealth.
As long as one entered the top 100, they would earn at least 100 gold coins.
Although a hundred gold coins wasn't considered much for the people of Banta City, it was still very attractive to the people of other places.
Therefore, just for the sake of the ridiculously high prize money, countless people scrambled for this competition like a flock of ducks.
"Hey, Chairman Xu, I have to say that you're really generous."
Mayor Will and Xu Yi stood behind the rostrum of the opening ceremony and looked at the crowd behind the curtain. Mayor Will couldn't help but sigh. "Even if we don't mention the cost of publicity and organization, the prize money alone is more than 30,000 gold coins.
Moreover, this competition is just a charity event. New Flyer won't be able to get any benefits from it.
I think … other than Chairman Xu, no other businessman would do something like this, right? "
"No, sir Count, you're wrong."
Xu Yi shook his head and said with a faint smile, "Although our company can't get any benefits from this competition, we've already invested close to a hundred thousand gold coins.
But if you say that we can't get any benefits from this, that would be a big mistake. "
"Oh?" Mayor Will looked at Xu Yi with a curious gaze.
"Why can't I see it?"
Xu Yi revealed a smile and pointed at the crowd in the distance.
"Look, sir Count, just the people participating in this competition are already over sixty thousand. As for the people who aren't participating and are just watching, it's already over this number.
At the same time, the people who know about this competition and pay attention to it are several times this number.
Even if I underestimate it, I think that there are over a million people who know about this competition. "
"It's definitely not that little." City Lord Will shook his head.
Mayor Will shook his head and said, "With the previous publicity, I don't dare say for other countries, but at least in our Lampari Kingdom, I dare say that even if a person is deaf or blind, they will still know about this competition.
If we calculate it, it's definitely possible for it to exceed five million. "
"That's why I said that this is our company's biggest benefit." Xu Yi said with a smile.
"Don't you think that this is actually the best way to advertise?
Through this competition, we can let so many people know about our New Flyer and even leave a deep impression in their hearts. I think that if we just rely on normal publicity, not to mention a hundred thousand gold coins, even two hundred thousand or three hundred thousand gold coins wouldn't be able to achieve this effect. "
Mayor Will stared blankly for a moment before revealing a look of understanding.
"Indeed.
No wonder you've been promoting this competition with the slogan of sunshine and health. This can be considered as establishing a positive image for New Flyer in people's hearts. "
"Sir Count really understands with a hint." Xu Yi said with a smile.
Mayor Will gave a soft nod before asking in confusion, "But Chairman Xu, there is no one in our Lampari Kingdom that doesn't know about your New Flyer, so why do you need to rely on this competition and spend so much effort and money to advertise?
Don't you think it's a waste? "
"No.
Sir City Lord, creating a brand image is a very long process and it will never end.
Moreover, creating a brand image is very hard, but destroying it is very easy. So no matter what, you have to work hard to advertise your brand image and protect it so that it won't be easily damaged. "
After saying this, Xu Yi suddenly turned his head and looked at Princess Caroline who was looking at the participants in the distance with interest while listening to the conversation between Xu Yi and Mayor Will.
"Your highness, forgive me for being blunt, but because of the incident that happened in your Drake Duchy, your country's brand image has been greatly damaged.
If you want to restore the negative image in other people's hearts, you have to pay a very large price.
I hope that you can be mentally prepared for this and that Duke Drake can clearly understand this. "
Princess Caroline was a bit stunned before revealing a faint smile. She nodded and seriously said, "I understand.
But Chairman Xu, I don't know much about creating a brand image. Can you help us with this? "
Xu Yi shook his head. He thought that Princess Caroline really knew how to climb up a pole, immediately turning it around to rely on him.
But if he wanted to help the Drake Duchy establish a magic machine industrial system and make it a part of Xu Yi's magic machine industrial system, rebuilding the image of the Drake Duchy's magic machines was something that had to be done. So he didn't refuse and nodded in agreement.
Seeing Xu Yi agree, Princess Caroline immediately revealed a smile. She didn't avoid City Lord Will on the side as she grabbed Xu Yi's arm and leaned forward, pressing her full chest against Xu Yi's arm. Then she revealed a sweet smile to City Lord Will.
"City Lord Will, if you think that Chairman Xu will do a losing business, then you're completely wrong.
I've known him for so long, but I've never seen him do a losing business. "
Xu Yi looked at her and coldly said, "Let's not talk about other things, but in the matter of your Drake Duchy, I've lost quite a bit."
Princess Caroline knew that Xu Yi was still brooding over the Drake Duchy's betrayal of the agreement. She couldn't refute this and could only stick out her tongue before smiling. She tightened her grip on Xu Yi's arm and pressed her chest closer. Her charming eyes were like silk as she softly said, "At worst, I'll compensate you …"
Xu Yi slightly knit his brows and was stunned. He wanted to pull his arm back, but he never thought that Princess Caroline would use so much strength that he couldn't pull it back.
In this situation, Xu Yi couldn't really use all his strength to break free, so he could only helplessly let her do as she pleased.
Princess Caroline saw that Xu Yi couldn't break free and immediately revealed a proud smile.
City Lord Will on the side laughed when he saw this and said to the two of them, "I'm going to host the opening ceremony. If the two of you are willing to watch the competition, please wait in the VIP seats."
Watching City Lord Will leave, Princess Caroline suddenly turned to Xu Yi and asked with a slight frown, "Chairman Xu, I know about your two beautiful maids and your daughter Freya, but where did that beautiful elven girl come from?
Why was she in your room this late?
Could it be that she is also your … … "
Seeing Princess Caroline's doubtful look, Xu Yi couldn't help laughing.
Because when he left Banta City, Xu Yi had already sold all his businesses in Banta City, even selling the Falling Star Manor. So when he came back this time, Xu Yi didn't have a fixed residence.
He rejected City Lord Will's invitation to stay in the City Lord Manor and chose to stay in the Amrit Hotel.
One, it was to make it easier to discuss the cooperation with the Drake Duchy with Princess Caroline. Two, it was because the Amrit Hotel was the most luxurious residence in Banta City. Adding in the fact that chairman Cruz had already given Xu Yi a VIP card, he didn't need to spend a single cent to stay here, so naturally he wouldn't choose any other place.
Princess Caroline stayed in the most luxurious room, right next to Xu Yi's. Last night, Princess Caroline had knocked on Xu Yi's door.
Princess Caroline had some strange thoughts in her heart, but when the door opened, she found that other than Xu Yi, there was also an elven girl in the room. She was instantly confused.
Although Princess Caroline had retreated because of this, she had always been curious about the appearance of this elven girl. Now she couldn't help asking Xu Yi about it.
"Your guess is right." Xu Yi calmly replied.
"She is called Agnes, she is my new elven wife."
Princess Caroline looked at Xu Yi in a daze for a while before taking a deep breath. She said with a shocked look, "You can even conquer an elven girl, it's no wonder you can ignore my charm."
Xu Yi revealed a faint smile. If Princess Caroline knew that even an elven girl like Agnes was forced by elder Elucía and elder Lisanya for a long time before he was forced to pick her, what kind of expression would she have?